October 27, 2020 /. Knitec Enterprises, Kayla Gephart
Hotels continue to invest in new and improved ways of conveying information. Professional Audiovisual (ProAV), like Digital Signage and Audio, keeps guests entertained and informed while driving revenue for your property. Not sure where to start? Here are the top 4 areas in which Hoteliers can leverage ProAV to drive revenue.
1. Lobby Digital Signage
2. Restaurant Menu Boards
Digital Menu Boards are both visually engaging and incredibly functional when used in a hotel restaurant setting. Placed outside of a restaurant’s entrance, Digital Menu Boards draw in potential customers to preview a curated menu and current promotions. Or in the bar, Digital Menu Boards can showcase hand-crafted cocktails and happy-hour specials, reducing the need for printed menus.
In a more Fast-Casual Dining environment like a café or deli, Digital Menu Boards allow Hotels to strategically schedule items to correspond with peak hours. Promote a quick-grab breakfast in the morning, a specialty coffee drink around check-in, and a midnight snack without having to manually update the board.
3. Outdoor Displays
Audio helps hotels establish their brand identity as soon as guests set foot in the lobby. And a finely-tuned identity leads to loyal customers.
A professionally installed sound system helps hotel staff to directly and indirectly communicate with guests. With a simple change to the playlist and volume, audio can help transition your restaurant from an energized brunch to a low-key dinner. It can encourage guests to linger longer at the bar or signal when it’s time to request the check. Help calm a crowded lobby during check-in or draw guests to the outdoor lounge.
With the vast array of options on the market today, you’re sure to enjoy exceptional audio quality whether you’re looking for simple consistent background music for your hallways or more sophisticated systems with zone control and paging options.